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tempo-entrainment

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    Priming & Exposure Entry #0731

    The reason a brisk track at the door speeds up the whole visit

    Fast-tempo music at the entrance primes a quickened internal pace that persists through the store, increasing browsing speed and reducing time per purchase decision.

    Adept
    The hidden part #0731

    A brisk beat at the door sets the clock for the whole visit. The shopper speeds up and believes it was their own idea.

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    Sound Design Entry #1002

    The reason a supermarket plays slow music on a busy day

    Slow-tempo music lowers walking speed, so shoppers move through aisles more slowly, spend more time browsing, and buy more than they would under faster music.

    Adept
    The hidden part #1002

    Slow music slows your feet. The tempo paces your walk, and the extra time in the aisle fills the basket you thought you chose.

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