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temporal reframing

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    Price Psychology Entry #0353

    Why a subscription feels cheaper than the same annual sum

    Twelve payments of ten feel lighter than one payment of a hundred and twenty. The total is identical; the pain is distributed so thinly that it stops registering.

    Novice
    The hidden part #0353

    Small units evade the total. The subscription does not reduce the price; it reduces the number the mind compares against its threshold.

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    Price Psychology Entry #0364

    The reason instalments change what people buy

    A total is compared against savings; a monthly figure is compared against small routine expenses. Changing the unit changes which comparison is made.

    Adept
    The hidden part #0364

    The unit chooses the comparison. A monthly figure is measured against small habits, a total against savings.

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