Filtered dossier

touch

  • 2 / 2
  • No visual on file
    Tactile Influence Entry #1035

    The reason a fabric swatch closes a sale a photo cannot

    A swatch lets the fingers verify texture, drape and weight, so the hand resolves the uncertainty a screen can show but never settle.

    Master
    The hidden part #1035

    The screen shows the colour — the swatch tells the truth, and the truth is something only the fingers can confirm.

    Open file
  • No visual on file
    Tactile Influence Entry #1032

    Why holding a product makes you value it more

    Physical contact triggers a sense of ownership before payment, so the hand starts claiming the product the moment the fingers close around it.

    Novice
    The hidden part #1032

    The store does not need you to buy — it needs you to hold, because once the fingers close, the wallet opens.

    Open file