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Naming & Sound
Entry #0554
The reason a misspelled name is easier to trademark
Names that describe the product sit at the weak end of the distinctiveness spectrum. Invented spellings sit at the strong end, which is why so many brands are misspelt.
Adept
The hidden part
#0554
Distinctiveness and description trade off. A name that explains the product is doing the one job a mark cannot be given exclusively.