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trials

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    Cognitive Bias Entry #0105

    Why a free trial changes what you think a product is worth

    A trial does not demonstrate value so much as transfer ownership. Cancelling afterwards is experienced as giving something up, not as declining to buy.

    Master
    The hidden part #0105

    A trial moves the decision from acquiring to relinquishing. The price stays the same while the question quietly changes.

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    Price Psychology Entry #0369

    Why a trial that requires a card converts differently

    Asking for a card removes the casual sign-ups and changes what the free period means. Fewer arrive, and the ones who arrive behave as buyers.

    Adept
    The hidden part #0369

    A card field is not friction on one offer. It is a second offer, selecting different people and reframing the free period as a purchase.

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