1,042 entries declassified

Filtered dossier

trust-signals

2 / 2

No visual on file

Social Proof Entry #1124

The reason a poster of users adds sales

Social proof lets a poster of customers do the selling: faces, names, or logos imply that other people already trust the offer.

May 22, 2020 Novice

The hidden part #1124

Before the argument begins, the room asks who else has already chosen this.

Open file
No visual on file

Emotional Triggers Entry #0772

The reason a gentle voice sells a hard decision

A gentle voice sells a hard decision because soft vocal tone signals safety, lowering cortisol so the rational brain can process risk without activating fight-or-flight.

October 30, 2018 Adept

The hidden part #0772

Tone is not decoration on top of words — it is the gate that words must pass through. A gentle voice opens the gate; an assertive voice closes it before the offer begins.

Open file