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    Negotiation Frames Entry #0347

    The reason a small unexpected concession buys goodwill cheaply

    A concession is valued against what was expected, not against what it cost. Unrequested gives are measured from a baseline of nothing.

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    The hidden part #0347

    A concession is priced by the receiver against expectation, not by the giver against cost. Unrequested gives are measured from zero.

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