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    Naming & Sound Entry #0569

    Why the length of a name predicts its abbreviation

    Frequently used expressions are shortened until effort matches use. A long name that people say often will not stay long, whoever owns the trademark.

    Adept
    The hidden part #0569

    Names are not shortened by carelessness. They are shortened until their length matches how much information they carry.

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    Naming & Sound Entry #0566

    The reason internal codenames leak into the market

    A working name is used thousands of times before the official one exists. By launch it is the shorter, older and more practised word, and practice wins.

    Adept
    The hidden part #0566

    The official name is chosen once. The codename is chosen thousands of times, and repetition decides which is retrieved.

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