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valuation-bias

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    Priming & Exposure Entry #0744

    Why the digits in an address you just typed sway your bid

    Digits from an unrelated source prime a numerical anchor that contaminates the next valuation task, even when the person recognises the two tasks as completely separate.

    Adept
    The hidden part #0744

    A number from one task leaks into the next. The bidder thinks the two are separate; the brain does not draw the same line.

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