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    Scarcity & Queues Entry #0464

    The reason a return window changes the decision to keep

    A longer window looks like more protection for the buyer. It is also more time in which the item stops being a purchase and becomes a possession.

    Adept
    The hidden part #0464

    A return window is not only time to decide. It is time in which the item stops being a candidate and becomes yours.

    Open file
  • No visual on file
    Cognitive Bias Entry #0116

    The reason effort makes you prefer a worse outcome

    Labour does not only produce an object. It attaches value to the object, and the attachment survives evidence that the object is inferior.

    Adept
    The hidden part #0116

    Effort does not buy a better object. It buys the obligation to see the object as better.

    Open file