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Priming & Exposure
Entry #0729
The reason the word premium early on a page lifts every figure after it
Placing the word “premium” at the top of a page activates a high-value schema that inflates the perceived worth of every number, feature, and claim that follows it.
Adept
The hidden part
#0729
One word at the top of a page sets the lens for everything beneath it. The features did not change — the reader’s value filter did.