No visual on file
Scent Marketing
Entry #1073
Why an aroma can lower the perceived price of a room
A pleasant scent elevates perceived quality without raising cost, so the gap between felt value and actual price makes the room seem like a deal.
Adept
The hidden part
#1073
The scent does not lower the bill — it raises the room, and a room that outperforms its price is remembered as a bargain.