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    Scent Marketing Entry #1060

    The reason a familiar scent sells better than a novel one

    A known scent is processed fluently and feels safe, so the nose rewards recognition with comfort that a new fragrance must earn from scratch.

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    The hidden part #1060

    The novel scent asks the nose a question — the familiar one answers it before it is asked, and the answer is yes.

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    Scent Marketing Entry #1055

    Why an aroma in a shop makes you linger longer

    A pleasant ambient scent distorts time perception, so the shopper underestimates how long she has been browsing and stays beyond her plan.

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    The hidden part #1055

    The scent does not sell products — it buys time, and every stolen minute is a minute the shopper spends without knowing she spent it.

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