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visual-attention

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    Attention & Memory Entry #1102

    Why a sudden bright flash blinds you to the next one

    The attentional blink is why a sudden bright flash blinds you to the next one: after spotting a first target, the mind is briefly shut to a second.

    Novice
    The hidden part #1102

    Finding one thing briefly closes the door on the next; the second target is not faint, it is unrecorded.

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  • No visual on file
    Spatial Design Entry #1080

    Why the most profitable goods sit at eye level

    The eyes scan horizontally by default, so the shelf position that requires the least effort captures the most attention and the most sales.

    Master
    The hidden part #1080

    The shopper thinks she chose — the shelf chose for her, by placing the most profitable brand where her eyes already were.

    Open file