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visual hierarchy

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    Choice Design Entry #0242

    Why grey text is a design decision, not an accident

    Contrast controls how much of a page is read. Lowering it on one paragraph is not a styling choice but a decision about what will be processed.

    Adept
    The hidden part #0242

    Contrast is not decoration. It is the setting that decides which sentences are read and which are only present.

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    Attention Capture Entry #0793

    The reason the second most important thing should be the brightest

    The second most important element should be brightest because the primary element already has contextual salience, and brightness rescues the runner-up from neglect.

    Novice
    The hidden part #0793

    Size wins the first glance; brightness wins the second. Giving the biggest element both advantages starves everything else of the attention budget it needs.

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    Color Psychology Entry #0996

    Why one accent colour outperforms a rainbow of them

    A single accent colour focuses attention on one element, while multiple accents compete and cancel each other, so a lone highlight guides the eye and many scatter it.

    Novice
    The hidden part #0996

    One accent colour guides; many scatter. When everything is highlighted, nothing is, and the eye has no path to follow.

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