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Emotional Triggers
Entry #0766
The reason warmth beats competence in a first impression
Warmth beats competence in a first impression because the brain evaluates intent before ability, trusting a friendly brand enough to consider its claims.
Adept
The hidden part
#0766
The brain asks "friend or foe?" before "competent or not?" Warmth clears the first gate; only then does competence data get processed.