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Novice

Clearance level 1.

  • 12 / 12
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    Framing Effects Entry #0518

    The reason an average framed as typical misleads

    The mean of a skewed distribution describes nobody in it. Calling it typical smuggles in a claim about the shape that was never checked.

    Novice
    The hidden part #0518

    A summary discards the shape. The adjective attached to it then asserts what the shape was, and adjectives are not auditable.

    Open file
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    Framing Effects Entry #0511

    Why default framing decides organ donation rates

    Similar populations record wildly different consent rates. The gap tracks which answer required an action, though the causal chain runs longer than it looks.

    Novice
    The hidden part #0511

    The default reliably changes what the register says. Whether it changes what happens afterwards is a separate question with a messier answer.

    Open file
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    Decision Architecture Entry #0146

    Why the last question of an interview decides the first impression

    A judgement formed at the end is not appended to what came before. It reorganises the whole hour into a story with that ending as its conclusion.

    Novice
    The hidden part #0146

    The ending does not get added to the hour. It rewrites the hour into a story that was heading there all along.

    Open file
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    Decision Architecture Entry #0143

    The reason you prefer the option you can explain

    Choices have to be defensible to somebody, often yourself. An option that comes with a sayable reason outranks a better one that does not.

    Novice
    The hidden part #0143

    Options do not compete on merit alone. They compete on whether they can hand you a sentence, and unsayable advantages lose.

    Open file
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    Choice Design Entry #0246

    Why the option labelled advanced is rarely used

    The word advanced does not describe the settings behind it. It describes who is invited to open them, and most people decline the invitation.

    Novice
    The hidden part #0246

    A label saying advanced locks nothing. It only names who belongs, and usage statistics then read the deterrent as disinterest.

    Open file
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    Choice Design Entry #0243

    The reason a default sort order shapes the market

    Position determines attention, attention determines sales, and sales determine future position. The first sort order is an allocation of demand, not a description of it.

    Novice
    The hidden part #0243

    A ranking is not a report on demand. It is an allocation of demand, and next cycle it will cite itself as evidence.

    Open file
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    Brand Language Entry #0496

    Why customer becomes guest, member, or partner

    Each of those words carries a different set of expected obligations. Renaming the buyer quietly rewrites what both sides are entitled to ask for.

    Novice
    The hidden part #0496

    Relationship nouns carry rulebooks. Calling the buyer a member invites the fairness standard that a refusal will later be judged by.

    Open file
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    Brand Language Entry #0493

    The reason a rebrand starts with a new noun

    Associations are attached to words, so a new word arrives without them. Changing the noun is the cheapest available way to detach a history from an organisation.

    Novice
    The hidden part #0493

    A record is retrieved by its key. Retiring a name does not delete the history, it just removes the key most people were using.

    Open file
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    Cognitive Bias Entry #0121

    Why saying an explanation aloud makes you believe it more

    Speaking a position converts it from a hypothesis into something you have said. What was tentative in the head becomes a commitment once it has an audience.

    Novice
    The hidden part #0121

    A spoken position gains a supporter during the speaking. Nothing was added to the evidence and something was added to the commitment.

    Open file
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    Cognitive Bias Entry #0111

    Why the last item on the shelf looks more desirable

    An empty shelf is a record of other people’s decisions. The last unit inherits their endorsement, even when the shelf was emptied by a delivery failure.

    Novice
    The hidden part #0111

    An empty shelf is a summary of other people’s decisions with the source removed. It reads the same whether they chose or the lorry was late.

    Open file
  • No visual on file
    Attention & Memory Entry #0193

    The reason a story is easier to remember than a list

    A list gives memory nothing to hold on to. A story supplies causal links, and each link is a route back to the item on the other side of it.

    Novice
    The hidden part #0193

    A list stores items. A story stores routes between items, and a route can be walked from either end.

    Open file