The reason the middle of a story is where belief forms
Openings are examined and endings are remembered, but the middle is where scrutiny lapses. Immersion peaks before resolution, and immersion suppresses counter-argument.
Filed by The Archivist 2 min read
Intuition test — answer before you read on
Readers object to a story’s opening or conclusion but cannot say where they accepted its key premise. What explains this?
Correct answer: B
Green and Brock found that transportation into a narrative reduces critical processing and raises belief change, with the largest effect at peak absorption. That peak falls before resolution, so premises entering mid-story pass without being filed as claims.
Readers challenged on a claim in a story almost always cite the opening or the conclusion. Asked where they accepted the premise that made the conclusion work, they cannot locate the moment. It was in the middle, where they had stopped reading as an audience and started reading as a participant.
What everyone sees
Attention is assumed to be highest at the start, when interest is being established, and at the end, where the point lands. Writing advice concentrates on both. The middle is treated as connective tissue whose job is to sustain interest until the payoff arrives.
What is actually happening
Green and Brock’s work on narrative transportation showed that absorption into a story reduces critical processing and increases belief change, with the effect strongest when transportation is highest. Transportation builds as the world is established and falls at resolution, when the reader steps back out. Slater and Rouner’s extended elaboration likelihood model gives the same result: immersion displaces the resources counter-argument requires.
Why it stays hidden
The mechanism hides because absorption is not remembered as a state. The reader recalls the events, not the moment their scepticism went quiet, so any later objection attaches to whatever is available for inspection — the opening claim or the conclusion. The premise that entered during transportation was never examined and therefore never filed as something that could be doubted.
Immersion suppresses counter-argument, and immersion peaks before the ending. The unexamined premise enters mid-story.
Immersion suppresses counter-argument, and immersion peaks before the ending. The unexamined premise enters mid-story.
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Immersion suppresses counter-argument, and immersion peaks before the ending. The unexamined premise enters mid-story.
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Sources & further reading 3
- Green & Brock, "The Role of Transportation in the Persuasiveness of Public Narratives", Journal of Personality and Social Psychology, 2000
- Slater & Rouner, "Entertainment-Education and Elaboration Likelihood", Communication Theory, 2002
- Dal Cin, Zanna & Fong, "Narrative Persuasion and Overcoming Resistance", in Resistance and Persuasion, 2004
Cross-references
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