Framing Effects Entry #0510 Classified Declassified

The reason a question about blame changes the memory

A question does not only retrieve a memory. It can edit one, and the edit is invisible to the person now doing the remembering.

No visual record attached The written record below is complete.
Plate 34 — a question written before the answer it will produce.

Intuition test — answer before you read on

Witnesses were asked how fast the cars were going when they smashed rather than hit. What followed a week later?

Witnesses watched the same film of a collision. Asked how fast the cars were going when they smashed into each other, they gave higher speeds than those asked when they hit each other. A week later the smashed group was more likely to report broken glass. There was no broken glass.

What everyone sees

Memory is imagined as a recording that a question plays back. On that model a leading question can distort an answer but not the underlying record, so the remedy is to discount the answer and ask again in more neutral words.

What is actually happening

Recall is reconstructive. Retrieving an event rebuilds it from fragments, and material supplied by the question is incorporated into the rebuild, after which it is stored as part of the memory. Follow-up work planted individual details and, in some cases, whole events; participants then reported them with ordinary confidence and ordinary sensory detail.

Why it stays hidden

The edit leaves no seam. A reconstructed memory feels exactly like an unmodified one, and confidence tracks vividness rather than accuracy, so neither witness nor questioner can detect the change from the inside. The safeguards that work — recording the first account, standardising wording — are administrative rather than intuitive, which is why they have to be imposed rather than discovered.

A question is an instruction to reconstruct. Its wording becomes part of what is reconstructed.

A question is an instruction to reconstruct. Its wording becomes part of what is reconstructed.

The hidden part — entry #0510

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A question is an instruction to reconstruct. Its wording becomes part of what is reconstructed.

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Sources & further reading 3
  1. Loftus & Palmer, "Reconstruction of Automobile Destruction", Journal of Verbal Learning and Verbal Behavior, 1974
  2. Loftus & Zanni, "Eyewitness Testimony: The Influence of the Wording of a Question", Bulletin of the Psychonomic Society, 1975
  3. Loftus, "Planting Misinformation in the Human Mind", Learning and Memory, 2005

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