Filtered dossier

Framing Effects

The same fact, aimed in a different direction.

  • 12 / 12
  • No visual on file
    Framing Effects Entry #0507

    Why per day pricing beats per month

    The same annual sum, printed in a finer unit, becomes a smaller number with nothing to compare it against. Rivals are all quoted per month.

    Novice
    The hidden part #0507

    Granularity is a lever. A price stated in a finer unit is not only a smaller number, it is a number nobody holds a benchmark for.

    Open file
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    Framing Effects Entry #0504

    The reason a tax and a fee are treated differently

    The same charge attracts more resistance when it is called a tax than when it is called a fee or a levy. The label carries a moral category the number does not.

    Adept
    The hidden part #0504

    The label assigns a moral category. Exchange invites payment; extraction invites resistance, at the same price.

    Open file
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    Framing Effects Entry #0510

    The reason a question about blame changes the memory

    A question does not only retrieve a memory. It can edit one, and the edit is invisible to the person now doing the remembering.

    Master
    The hidden part #0510

    A question is an instruction to reconstruct. Its wording becomes part of what is reconstructed.

    Open file
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    Framing Effects Entry #0513

    Why a competitor’s frame is hard to escape

    Answering a comparison accepts the terms of the comparison. The response is heard inside the frame it was trying to leave.

    Novice
    The hidden part #0513

    Answering inside a frame accepts the frame. The rebuttal is heard as agreement about what matters.

    Open file
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    Framing Effects Entry #0512

    The reason an investment described as protection sells differently

    The same outlay called an investment invites comparison with alternatives. Called protection, it invites comparison with threats. The arithmetic is identical.

    Adept
    The hidden part #0512

    The label decides the comparison set. An investment competes with alternatives; protection competes with threats.

    Open file
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    Framing Effects Entry #0509

    Why a warning framed as a norm works better

    A sign that says most guests reuse their towels outperforms a sign that says please reuse your towels. The norm does the work the instruction could not.

    Adept
    The hidden part #0509

    A norm does not argue. It reports what others do, and the report adjusts behaviour without requiring agreement.

    Open file
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    Framing Effects Entry #0508

    The reason gains are split and losses combined

    Two pieces of good news arrive on separate days. One piece of bad news arrives all at once. The pattern is not random and not accidental.

    Adept
    The hidden part #0508

    Good news is separated so it is felt twice. Bad news is combined so it is felt once. The arithmetic is the same; the experience is not.

    Open file
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    Framing Effects Entry #0506

    The reason time framing changes charitable giving

    Two appeals for one cause. The one that asks about time before it asks about money collects more money, and the money request comes second.

    Adept
    The hidden part #0506

    The first unit named sets the terms of the whole request. Time invites meaning; money invites arithmetic.

    Open file
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    Framing Effects Entry #0505

    Why a discount and a surcharge are not symmetric

    A cash discount and a card surcharge can describe the same two prices. Which one is stated as the baseline decides whether the gap feels like a gain or a penalty.

    Master
    The hidden part #0505

    The stated baseline decides the sign of the difference. The same gap is a gain or a loss depending on which price is called normal.

    Open file
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    Framing Effects Entry #0503

    Why the same operation sounds safer with survival rates

    A ninety per cent survival rate and a ten per cent mortality rate are the same fact. One of them gets consent; the other gets a second opinion.

    Novice
    The hidden part #0503

    Equivalent facts, unequal reception. The frame does not change the odds; it changes which part of the odds the mind examines first.

    Open file
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    Framing Effects Entry #0502

    The reason a loss framed as a cost is accepted

    Call it a loss and the person resists. Call it a cost and the same person accepts it as the price of doing business. The amount has not changed; the category has.

    Adept
    The hidden part #0502

    Category assignment alters resistance. The loss and the cost are the same number; the frame decides whether the number is endured or fought.

    Open file
  • No visual on file
    Framing Effects Entry #0501

    Why ninety per cent fat free beats ten per cent fat

    Ninety per cent lean and ten per cent fat describe the same thing, and the two descriptions produce measurably different judgements.

    Novice
    The hidden part #0501

    The same fact stated from the favourable end is not the same message. Both halves are true; only one is offered.

    Open file