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1,042 entries declassified
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Engagement Traps
Entry #0676
An infinite scroll removes the natural stopping point that a page boundary provides, so the decision to stop must come from the user rather than the interface.
The hidden part
#0676
A page break is a question: “continue?” An infinite scroll answers it for you — yes, always yes.
Reveal the hidden insight of Why a feed with no bottom is harder to close than one with pages
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