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availability-heuristic

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    Cognitive Bias Entry #1108

    Why you take credit for the team’s win and forget your part

    Egocentric contribution bias makes every team member recall their own share as larger than it was, so the claimed contributions add up past one hundred per cent.

    Adept
    The hidden part #1108

    Everyone remembers their own part in detail and everyone else's in summary; the totals never add up.

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    Market Psychology Entry #0966

    The reason a screenshot of a gain recruits more than data

    A screenshot of a profit is vivid, personal and instantly persuasive, while aggregate data is abstract, so the single image recruits where the spreadsheet cannot.

    Adept
    The hidden part #0966

    A screenshot of a win is vivid, true and unrepresentative. It recruits because a real profit picture outweighs a boring average.

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