Filtered dossier

banner blindness

  • 3 / 3
  • No visual on file
    Attention & Memory Entry #0176

    Why you stop seeing the banner you looked at yesterday

    The advertisement has not moved and neither have your eyes. What changed is that your brain has decided it is scenery.

    Novice
    The hidden part #0176

    Repetition trains the eye to skip. The banner that is always there becomes the one thing that is never seen.

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  • No visual on file
    Attention Capture Entry #0796

    Why a small flourish near a button lifts the click

    A small flourish near a button lifts clicks because micro-motion draws peripheral attention to the click target without triggering banner-blindness suppression.

    Novice
    The hidden part #0796

    The most effective attention cue is the one nobody notices. A micro-flourish slips past the ad filter and whispers to the periphery, guiding the click without ever being seen.

    Open file
  • No visual on file
    Attention Capture Entry #0780

    Why banner blindness spares the thing that looks like content

    Banner blindness spares content-like elements because the brain learns to suppress rectangular ad shapes, so anything mimicking editorial format slips past the filter.

    Master
    The hidden part #0780

    The brain does not decide what to ignore — it recognises what to ignore. Banner blindness is pattern matching, and anything that breaks the banned pattern gets a free pass.

    Open file