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choice sets

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    Choice Design Entry #0230

    Why the free plan exists to make the paid one legible

    A free tier is rarely a gift or a funnel. It is a measuring stick that gives the paid tier a shape, and its limits are chosen to be felt.

    Master
    The hidden part #0230

    A price means nothing until something adjacent makes it comparable. The free plan is that something.

    Open file
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    Price Psychology Entry #0367

    Why the cheapest tier exists to be rejected

    A visibly inadequate lowest option is not there to sell. It converts an absolute price judgement into a comparison the middle tier is built to win.

    Adept
    The hidden part #0367

    The lowest tier is not a product. It is the reference the next tier is measured against.

    Open file
  • No visual on file
    Price Psychology Entry #0374

    The reason a premium tier nobody buys is profitable

    Its purpose is not to sell. Standing at the top of the list, it makes the middle option the moderate choice instead of the expensive one.

    Master
    The hidden part #0374

    An option can earn its place by shaping the set rather than by selling. Judged alone, it always looks removable.

    Open file