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Market Psychology
Entry #0966
The reason a screenshot of a gain recruits more than data
A screenshot of a profit is vivid, personal and instantly persuasive, while aggregate data is abstract, so the single image recruits where the spreadsheet cannot.
Adept
The hidden part
#0966
A screenshot of a win is vivid, true and unrepresentative. It recruits because a real profit picture outweighs a boring average.