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Attention Capture
Entry #0780
Why banner blindness spares the thing that looks like content
Banner blindness spares content-like elements because the brain learns to suppress rectangular ad shapes, so anything mimicking editorial format slips past the filter.
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The hidden part
#0780
The brain does not decide what to ignore — it recognises what to ignore. Banner blindness is pattern matching, and anything that breaks the banned pattern gets a free pass.