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friction and volume

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    Choice Design Entry #0244

    Why a single-page checkout changes the basket size

    Every additional step is an opportunity to reconsider. Compressing the steps removes exits, and it also removes the pauses in which a total gets reviewed.

    Adept
    The hidden part #0244

    A step in a flow is an exit and a review point at once. Removing it raises completion and removes the moment the total was checked.

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