Filtered dossier

loss aversion

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    Competition Design Entry #0661

    Why a shrinking board is more intense than a growing one

    A board that removes the bottom players each round creates loss pressure that a growing board cannot, because being cut feels worse than not climbing.

    Novice
    The hidden part #0661

    Shrinking a board activates loss aversion. Growing one activates aspiration. Loss aversion is louder.

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    Decision Fatigue Entry #0845

    The reason a wizard hides its total until the final screen

    Revealing cumulative cost mid-flow would trigger price pain strong enough to override depletion, so a wizard hides the total until the final screen.

    Master
    The hidden part #0845

    The total is not hidden because it is complex — it is hidden because it is powerful. Revealing it would wake up the price-pain circuit that the flow spent five screens putting to sleep.

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    Tactile Influence Entry #1032

    Why holding a product makes you value it more

    Physical contact triggers a sense of ownership before payment, so the hand starts claiming the product the moment the fingers close around it.

    Novice
    The hidden part #1032

    The store does not need you to buy — it needs you to hold, because once the fingers close, the wallet opens.

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    Market Psychology Entry #0969

    Why fixating on a past high keeps people from selling

    Anchoring on a previous peak makes any lower price feel like a loss, so the holder refuses to sell until the old high is reclaimed, even when it never will be.

    Adept
    The hidden part #0969

    A past high becomes an anchor that makes every lower price feel wrong. The holder waits for a number the market forgot long ago.

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    Market Psychology Entry #0962

    The reason holding through a loss feels safer than closing it

    Selling at a loss makes the loss real and final, while holding keeps the possibility of recovery alive, so people hold losing positions to avoid the pain of certainty.

    Adept
    The hidden part #0962

    Holding a loser feels like patience; it is actually loss aversion in disguise. Selling makes the loss real, and the mind avoids that.

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