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menu design

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    Decision Architecture Entry #0127

    The reason a menu with two pages sells more than one with six

    More options look generous until the person choosing them stops choosing. The tipping point between variety and paralysis is lower than most menus assume.

    Adept
    The hidden part #0127

    Abundance converts into postponement. The menu that offers everything sells whichever item asks the least of the reader.

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    Choice Design Entry #0240

    Why a currency symbol removed raises spending

    A price with a symbol is a payment. The same number without one is a quantity, and quantities are compared while payments are felt.

    Master
    The hidden part #0240

    The symbol is what tells you the number is money leaving. Remove it and the figure becomes a quantity to compare rather than a cost to feel.

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    Cognitive Bias Entry #0120

    The reason the middle option wins when there are three

    The middle is not chosen for its properties. It is chosen because it is the only position that cannot be accused of either extreme, which makes it defensible.

    Master
    The hidden part #0120

    Nobody sells you the middle. They sell you the extremes, and the middle is what you conclude from them.

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    Decision Fatigue Entry #0846

    Why a menu split into three sections is chosen faster than a single roll

    A sectioned menu is chosen faster because categories pre-filter the set, reducing the number of pairwise comparisons the brain must run before committing.

    Novice
    The hidden part #0846

    A section is not an organiser — it is a filter. Each category the diner dismisses removes ten items from the comparison set that their brain would otherwise have to process one by one.

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