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pain of payment

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    Price Psychology Entry #0360

    The reason a currency without symbols raises spend

    Remove the dollar sign and the number stops feeling like money. It becomes a score, and scores are spent differently from budgets.

    Master
    The hidden part #0360

    A currency symbol is not information. It is a pain cue. Remove it and the number stays; the flinch goes.

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    Choice Design Entry #0240

    Why a currency symbol removed raises spending

    A price with a symbol is a payment. The same number without one is a quantity, and quantities are compared while payments are felt.

    Master
    The hidden part #0240

    The symbol is what tells you the number is money leaving. Remove it and the figure becomes a quantity to compare rather than a cost to feel.

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