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partitioned pricing

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    Price Psychology Entry #0358

    The reason unbundling raises revenue and lowers trust

    Splitting one price into a base plus additions raises the total collected and makes comparison harder. Buyers notice the second effect and attribute it to the seller.

    Adept
    The hidden part #0358

    Comparison happens on the compared dimension. Cost moves to wherever nobody is looking, and the total arrives last.

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    Decision Architecture Entry #0130

    Why splitting a choice into steps changes the outcome

    The same decision, taken in one pass or in four, produces different answers. Each completed step becomes the reference point for the next one.

    Master
    The hidden part #0130

    Sequence sets the reference points. A decision split into steps is a decision compared against itself rather than against a budget.

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