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price endings

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    Price Psychology Entry #0361

    Why a price ending in zero suits luxury

    A round number implies the price was set by authority. A precise number implies it was set by calculation. The first suits a product that is above calculation.

    Novice
    The hidden part #0361

    A round price says the seller did not haggle. A precise price says the seller calculated. Luxury cannot afford to look like it calculated.

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    Price Psychology Entry #0356

    The reason a rounded price suits emotional purchases

    Odd prices imply calculation and round prices imply feeling. The right choice depends on whether the buyer is justifying the purchase or enjoying it.

    Adept
    The hidden part #0356

    The form of the number signals the mode of judgement. Round for feeling, precise for justification.

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    Price Psychology Entry #0351

    Why nine at the end of a price still works

    Prices ending in nine still outsell round neighbours, and the reason is not that shoppers are fooled about the total but how the number is read.

    Novice
    The hidden part #0351

    A price is read left to right and encoded before it is finished, so the first digit does most of the work.

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