Filtered dossier

subliminal

  • 2 / 2
  • No visual on file
    Priming & Exposure Entry #0728

    Why a logo you never consciously noticed still earns your trust

    Repeated subliminal exposure to a logo builds familiarity without awareness, and that familiarity is misread as trust when the brand finally enters conscious evaluation.

    Novice
    The hidden part #0728

    A logo seen twelve times and remembered zero times still tips the scale. Familiarity needs no memory — just repetition.

    Open file
  • No visual on file
    Scent Marketing Entry #1071

    Why a faint aroma is remembered when a strong one is resisted

    A faint scent slips past the attention filter, so it encodes into memory without the resistance a strong aroma provokes.

    Novice
    The hidden part #1071

    The shout is judged and often rejected — the whisper is ignored and always remembered.

    Open file