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surplus extraction

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    Price Psychology Entry #0373

    Why bundling hides the unwanted item

    Sold together, a component nobody would buy alone never has to survive its own decision. The bundle price is judged as one number.

    Adept
    The hidden part #0373

    Bundling deletes the per-item decision. The weakest component survives not by winning but by never being asked.

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    Decision Architecture Entry #0145

    The reason a bundled price stops comparison

    A single figure covering several items cannot be checked line by line. Comparison requires prices for the parts, and the bundle exists to withhold them.

    Master
    The hidden part #0145

    A bundle discloses the total honestly and withholds the only prices you could have checked. Nothing is hidden at the level you can see.

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