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visual encoding

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    Statistical Illusions Entry #0435

    The reason a graph without zero can double an effect

    Truncating the y-axis does not change the data. It changes the slope the eye sees, and the eye reads slope as magnitude before the mind reads the numbers.

    Master
    The hidden part #0435

    A graph with correct data and a truncated axis is not lying about the numbers. It is lying about the shape.

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    Memory & Recall Entry #0803

    Why a brand you can picture beats one you can only name

    A picturable brand beats a name-only one because visual encoding creates a dual trace — image plus word — doubling the retrieval routes at point of purchase.

    Novice
    The hidden part #0803

    A name is one thread; a picture is two. The brand that can be seen in the mind’s eye is recalled through a door that words alone cannot open.

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