Cognitive Bias Entry #0106 Classified Declassified

The reason near-misses feel like progress

An outcome that almost succeeded is registered as skill developing rather than as a loss. In a chance process there is no such thing as almost.

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Plate 121 — a third reel, stopped one position short.

Intuition test — answer before you read on

Near-misses raise persistence more than plain losses without improving results. What explains it?

Two symbols line up and the third stops one position short. The result is a loss, identical in value to any other loss, and it is experienced as encouragement. Players describe such rounds as close, and closeness in ordinary tasks means improvement is under way.

What everyone sees

Near-misses feel informative because in most of life they are. A shot that hits the post, an exam missed by a mark, a bid narrowly beaten — in skill domains, proximity to success genuinely predicts eventual success, so the inference is well trained. It is being applied to a process where distance from the outcome carries no information at all.

What is actually happening

Reid described the near-miss effect in gambling, and later experimental work found that near-misses increase persistence relative to plain losses while producing no better outcomes. Clark and colleagues observed that near-misses recruited overlapping responses to wins and raised the desire to continue. Langer’s work on the illusion of control shows the general form: cues associated with skill contexts, such as choice, familiarity or proximity, produce felt control over chance events.

Why it stays hidden

The mechanism hides because the near-miss looks like feedback, and feedback is what learning consumes. Nothing marks the difference between a process where proximity is informative and one where it is not, and the player has no reason to test which they are in. Systems that can arrange their own outcome frequencies have every reason to keep near-misses common, and their frequency is not published.

Proximity is only informative where skill operates. In a chance process a near-miss is a loss wearing the costume of progress.

Proximity is only informative where skill operates. In a chance process a near-miss is a loss wearing the costume of progress.

The hidden part — entry #0106

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Proximity is only informative where skill operates. In a chance process a near-miss is a loss wearing the costume of progress.

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Sources & further reading 3
  1. Reid, "The Psychology of the Near Miss", Journal of Gambling Behavior, 1986
  2. Clark et al., "Gambling Near-Misses Enhance Motivation to Gamble", Neuron, 2009
  3. Langer, "The Illusion of Control", Journal of Personality and Social Psychology, 1975

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