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reward-loops

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    Reward Loops Entry #0605

    Why a reward you might get beats a reward you will get

    Offered a certain small prize or a coin-flip for a slightly larger one, people work harder for the flip. Uncertainty itself adds value the payout does not.

    Master
    The hidden part #0605

    Anticipation, not receipt, is what the reward system pays out most for. A resolved prize has already spent that pleasure.

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    Reward Loops Entry #0604

    The reason a daily login bonus escalates on day six

    The calendar of rewards is not flat. The largest prize sits at day seven, one day past the point where most people would otherwise stop.

    Adept
    The hidden part #0604

    The biggest prize is placed one day past where you would have stopped. Generosity is the disguise; the fence is the function.

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    Reward Loops Entry #0603

    Why the app that pays out randomly is the one you reopen

    Two apps deliver the same amount of good news. The one that spaces it unpredictably is the one whose icon your thumb finds without a reason.

    Novice
    The hidden part #0603

    Regularity tells you when to check. Randomness tells you never to stop. Retention is built from the second, not the first.

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    Reward Loops Entry #0602

    The reason a loot box feels fair right up until you open it

    Before opening, the box is pure possibility and every rare item is still inside it. Opening replaces the whole set of maybes with one ordinary thing.

    Adept
    The hidden part #0602

    An unopened box is priced at its best case. Opening is the moment that case collapses into the average you were always going to get.

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    Reward Loops Entry #0601

    Why pull-to-refresh works the same way a slot machine does

    You drag the feed down and let go, and sometimes there is something new and sometimes there is not. The gap between the two is the whole point.

    Novice
    The hidden part #0601

    A timer would tell you the same news. The pull survives because it sells the pause before the news, not the news.

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