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Archive status:
Open
Declassified
1,015 / 10,000
Clearance
Visitor
1,015 entries declassified
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10 / 10
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No visual on file
Persuasion Systems
Entry #0275
An objection raised by the speaker and answered is a resolved point. The same objection raised later by the audience is a discovery.
The hidden part
#0275
The objection will appear regardless. What is decided is whether it arrives as a resolved point or as the audience’s own discovery.
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No visual on file
Persuasion Systems
Entry #0274
The first number becomes the frame the second is judged against. Order alone decides which figure is the reference and which is a proposal.
The hidden part
#0274
The second number is not compared with the first; it is generated from it. Order assigns which figure is the reference and which is up for discussion.
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No visual on file
Persuasion Systems
Entry #0273
A volunteered weakness is a statement against interest. It certifies the claims around it in a way no additional claim could.
The hidden part
#0273
A volunteered weakness is a statement against interest. It buys credibility on every claim that was already being discounted.
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No visual on file
Persuasion Systems
Entry #0272
A position stated in front of others becomes a public commitment. Changing it then costs consistency as well as requiring a new belief.
The hidden part
#0272
A public position adds a consistency cost to updating. Asking for views early is the move that makes later revision expensive.
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No visual on file
Persuasion Systems
Entry #0271
Act now names no moment, so no moment is ever the one being violated. Postponement remains available at every point, indefinitely.
The hidden part
#0271
Urgency without a named moment supplies no cue to fire and no hour at which delay stops being free. Agreement is cheap; a date is not.
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No visual on file
Persuasion Systems
Entry #0270
A story is not stored as a claim that can be marked false. It is stored as an episode, and the correction has nowhere to attach.
The hidden part
#0270
A correction is a proposition and an anecdote is an episode. Negation leaves the causal gap open, and the discredited story still fills it.
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No visual on file
Persuasion Systems
Entry #0269
A description of character is also an assignment of one. Once a trait is attributed, behaviour that contradicts it becomes costly to produce.
The hidden part
#0269
A trait attribution supplies a standard the recipient then enforces on themselves. There is no request to refuse, so nothing triggers resistance.
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No visual on file
Persuasion Systems
Entry #0268
Conversation has a tolerance for pauses measured in fractions of a second. Exceeding it creates pressure that the person who spoke last absorbs.
The hidden part
#0268
A pause beyond about a second is accountable, and the repair falls on whoever spoke last. The only repair available is to add to the offer.
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No visual on file
Persuasion Systems
Entry #0267
Audiences evaluate the source before the content, and the evaluation sets how much scrutiny the content will receive at all.
The hidden part
#0267
The source is evaluated first and sets how closely the content is read. The verdict then arrives phrased as a verdict on the content.
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No visual on file
Decision Architecture
Entry #0144
Audiences do not total up arguments. They form an impression somewhere near the average, so a weak addition drags a strong case downwards.
The hidden part
#0144
You add and they average. Your fourth-best argument is not a contribution, it is a subtraction from the mean.
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